NobleHour Blog

Super Bowl XLVIII is less than a week away. Approximately 108 million people are expected to watch. Not only will it be an economic boom for the New York/New Jersey area, but for
thousands and thousands of take-out and delivery restaurants, establishments with big screen televisions, as well as snack, liquor and beverage distributors throughout the country.

Apparently Super Bowl Sunday is considered the second biggest eating day of the year after Thanksgiving. A few statistics show why. According to the National Chicken Council’s 2014 Wing Report, an estimated 1.25 billion wings will be devoured during the Super Bowl. Domino’s Pizza will sell more than 11 million slices of pizza this Sunday. And, according to the Nielson Company, nine out of ten people will watch the game at their home or a friend’s house. It’s one of the biggest events for friends and family to come together.

This got me thinking. Why can’t we enjoy this event and use it to spark a movement to help others? With this being the National Football League’s first cold-weather, outdoor Super Bowl, it could be the highest-profile game in the event’s history. Fortunately, I’m not the only one who thinks we can use this opportunity do social good as well!

The NFL and the NY/NJ Super Bowl Host Committee are harnessing the excitement of Super Bowl XLVIII to organize a number of community events and donation drives to provide support to those in need. The Snowflake Youth Foundation, a charity initiative of the Host Committee, was created to raise money and support for a number of local community projects, including the rehabilitation of after-school centers, support for the Super Community Blood Drives, and various environmental works. The foundation and its partner organizations have raised more than $11 million to support 50 projects to improve after-school facilities in New York and New Jersey communities.

“As this work illustrates, when the power of the world’s greatest sporting event is combined with the generosity of the New York and New Jersey region, an indisputable difference can be made in the lives of our youth.” Said Jonathan Tisch, Host Committee Co-Chairman in a recent statement issued by the foundation. 

Kickoff to Rebuild is also an annual NFL sanctioned event. Hosted by Rebuilding Together, the organization partners with the NFL in Super Bowl cities across the country, rebuilding houses and bringing together neighborhoods, home by home, block by block. This month, they mobilized hundreds of volunteers, including past and present NFL players, community leaders, celebrities, and local and national sponsors to complete critical home repairs for thirteen local low-income homeowners. The repairs will improve the safety and health of homes for local residents in Bergen County, New Jersey, including seniors and families who were devastated by flooding from Superstorm Sandy.

Another event to capitalize on the excitement of the Super Bowl is the Super Community Coat Drive, which runs through February 7. Organized by the NY/NJ Super Bowl Host Committee, along with New York Cares, Jersey Cares, and other local organizations, individuals can donate gently used and freshly laundered coats at hundreds of locations throughout New York and New Jersey.

“The Super Community Coat Drive is an initiative that fits perfectly into the Host Committee’s mission to give back to the communities of New Jersey and New York,” said NY/NJ Super Bowl Host Committee President and CEO Al Kelly.

Throughout the 2013-14 season, the National Football League’s Taste of NFL asked fans to raise money online through their Kick Hunger Challenge. Fans from all 32 NFL teams and Brooklyn competed against each other all season by raising money online for food banks in NFL communities around the country. The funds raised will directly impact the donation of thousands of meals to food banks in each team’s community. Fans can go online till January 31, 2014, to make donations in the name of their favorite NFL team. The winning team gets an additional $10,000.

Dr. Melony Samuels is executive director and founder of Bed-Stuy Campaign Against Hunger, one of the designated food banks to receive funds. “They (NFL) created a team for us to raise money.  It’s called Brooklyn, New York. We want to get everyone in New York to back us. We are fighting hunger for a good cause. We are one of the largest, if not the largest, emergency feeding program in New York City. We served 2.9 million meals to 338,951 individuals last year. We will continue to meet that need.”

In addition to the Kick Hunger Campaign, the NFL hosts Party with a Purpose®, a food and wine event in the host city on the eve of the Super Bowl. Chefs from each NFL city, provide food and wine pairings for guests to sample. Proceeds from the event also benefit food banks in each of the NFL cities.

So, why let the NFL have all the fun? People all over the country are planning Super Bowl parties this weekend. Samuels encourages everyone to have their own canned food drives. “Tell their guests to bring a can or two to donate to an emergency feeding program.”

She also encourages schools and colleges to start a buzz in their different communities; to have clubs and organizations compete against each other and raise money for their local food banks. Samuels said one of the easiest ways to find your nearest emergency feeding program is to call 311 or the Hunger Hotline at 1-866-3Hungry. She also suggests contacting your local city hall or city council. “Local people know what is going on in the community,” said Samuels. “They can easily tell you where the programs are.  When families are hungry, it’s not a secret.”

According to figures from the Department of Agriculture, approximately 48 million people in the U.S., including 17 million children, lack access to adequate food. “If every group just donated $20, it could help many families,” said Samuels. “We could purchase at least 15 meals with $20. Sometimes if we get good prices, we can get $1 a meal.”

While 48 million may seem insurmountable, just imagine if everyone of the over 100 million viewers donated $10 to their local food bank or donated a can of food or a gently used coat, hat or set of gloves to their Super Bowl party. Or, imagine if we decided that the following Sunday, we would get together with friends and family and volunteer our time to a local community organization. It might not be an economic boom, but it would be a positive one. How will you watch the Super Bowl this Sunday? Join in the excitement and support your community!

It’s that time of year. Seems like there are multiple parties every week between now and New Year’s Day. Cookie exchanges, office parties, tree trimming parties, ugly holiday sweater parties, neighborhood get-togethers, family events, New Year’s Eve and don’t forget Festivus for the Rest of Us!

‘Tis the season to be jolly and spread good cheer with friends and family, but how about your community? This year why not have a holiday party with a purpose – one that shares good will to all men, women and children?

Let’s face it. While we may love getting gifts, we really don’t need one more candle, another box of candy, or a tin of popcorn. As the saying goes – it’s better to give than to receive. So in the spirit of the season, here are six simple ideas to truly enhance your holiday parties.

1. Instead of Secret Santa, collect new pajamas and books.

The Pajama Program provides new pajamas and new books to children in need. Millions of children live in poverty and don’t know the comfort and security of a simple bedtime ritual. Many live in group homes or temporary shelters and have never even owned a pair of pajamas. 

Contact the Pajama Program or a local chapter to determine their needs and where to send your donations. Ask your guests to skip the hostess gift and bring new pj’s and books to your party instead. Want to do more? You can also volunteer to read to children at one of their reading centers or help sort donations.   

2. Collect jeans for homeless teenagers. This is a great project for middle school, high school and college students. In 2008, DoSomething.org® partnered with Aéropostale to create Teens for Jeans. Similar to food drives, teens collect new and gently used jeans to donate to homeless youth. Over a million young people under the age of 18 experience homelessness in the US every year.

“We called homeless shelters across the country and asked them what young people entering homeless shelters often requested and found that jeans were one of the most requested items,” said Nami Mody, Homelessness and Poverty Campaign Specialist for DoSomething.org.

Teens can bring their jeans to any Aéropostale store. The jeans will be distributed to local homeless shelters. Mody is not surprised by the success of the program and its impact on local communities. “Young people want to take action in their communities, and homelessness is one of the causes they care about the most. The campaign is so inspiring because it's all about young people helping young people.”

You can collect jeans now during the holidays and drop them off at local Aéropostale (and P.S. from Aéropostale) stores from January 12 to February 15, 2015. Each store is paired with at least one homeless shelter or charity in your community. Jeans of all sizes are needed and should be in good condition.

3. Chances are someone in your family or circle of friends will find a new cell phone under the tree this Christmas. You may even have a few old cell phones in your “junk” drawer. Now you can put them to good use. Instead of exchanging ornaments at your holiday party, tell your friends to bring their old cell phones!

Cell Phones for Survivors encourages people to donate their old phones to be refurbished, sold, and turned into funds to help survivors of domestic violence. Simply collect and mail in old cell phones. Sign up at Do Something.org and print out postage paid shipping labels.

HopeLine® from Verizon is another similar program. Since 1995, Verizon has refurbished phones and equipped them with minutes, texting capabilities, and a variety of services before giving them to survivors affiliated with participating domestic violence agencies. Phones can be from any provider. Drop off donated phones at local Verizon stores or ship with their postage paid shipping label.

4. Whether you’re in charge of the office party or planning the end of year club or team celebration, share your joy with others who need your support. Find all those holiday greeting cards you keep buying on sale and never send out or create your own. Ask your guests to send Season’s Greetings to military personnel away from home and family. Or, send cards to your local nursing home, children’s hospital, or shelter, etc.

Every year, Operation Gratitude sends over 100,000 care packages filled with treats and letters to deployed U.S. Service members, their family members, and wounded soldiers. See their website for specific details about what to write and where to send your cards.

A MillionThanks.org asks individuals and groups to write cards and letters of appreciation for the military. Review their guidelines, find a location near you, and send your cards and letters to our troops. Contact your location via phone or email to be sure they can accept your cards and letters.

5. If you’re having a cookie exchange, ask your guests to also bring an extra pair of gloves, socks, a hat or some basic toiletries. When dividing the cookies, assemble extra bags for your local homeless shelter. Fill reusable grocery bags or old backpacks with items like toothbrushes, toothpaste, soap, shampoo, deodorant, and hand sanitizer, etc. This is a great way to use all those little hotel shampoo and body wash bottles! You can also find hand warmers in the dollar section of many stores. Don’t forget to add the cookies!

6. This season brings a lot of celebrations filled with our favorite dishes, treats, and traditions. What are yours? If you’re getting together with family and friends to bake or cook your special recipes, have everyone bring duplicate non-perishable items for your Thanksgiving, Christmas, or New Year’s Day dinners and donate them to a local food bank. Or, check with your local church to sponsor a family in need. Collect items they might need to brighten their holiday. You can also stop by your post office to pick up Letters to Santa. Help bring joy to children around the U.S.

Whether you're celebrating with family, friends or co-workers, give thanks for what is truly important. Remember to share your joy with your community and those in need. How do you celebrate this season of giving? Tell us what you do as a family, with friends and with your community.

The holidays are upon us. As we approach the days of festive get-togethers, parties, and dinners, we sometimes complain that we overindulge. However, according to the United States Department of Agriculture (USDA), shockingly there are approximately 49 million people in the United States, including nearly 16 million children, who live at risk of hunger everyday.

According to the Greater Chicago Food Depository (GCFD), the faces of hunger are changing. Often those in need are employed, are veterans, children, and seniors. In Cook County alone, the numbers are startling. Nearly 800,000 people are unsure of when they will receive their next meal. One in six Chicagoans faces hunger every day. Last year, the Food Depository distributed 67 million pounds food, the equivalent of 154,000 meals every day. 

It is getting harder for families to make ends meet. Some are skipping meals or cutting back on the quality or quantity of food they purchase. In fact, the GCFD reports 47% of households say they have to choose between paying for food and utilities, while another 44% report choosing between paying for food and rent or mortgage.

This time of year, there’s a big push to increase food donations for the holidays. Students in elementary and high schools, as well as universities throughout the country are coming together to collect thousands and thousands of pounds of non-perishable items.

In Chicago, the NBA Bulls, along with sponsors Vienna Beef and Midway Moving and Storage, hosted a number of food drives, including a contest for Chicago Public Schools. Over 35,000 pounds of food was collected to benefit the Greater Chicago Food Depository. The winning school, Phillip Murray Elementary Language Academy, collected over 4,000 pounds of food.

Area food pantries, shelters and soup kitchens rely heavily on the GCFD. Their campaign, No One Should Go Hungry is a simple, yet powerful message, highlighting the fact they have just 1 Goal, 1 Mission - To Fight Hunger 1 Dollar, 1 Meal, 1 Person at a Time, until the day that no one goes hungry. The One City, One Food Drive goal is to collect one million pounds of food. 

Food depositories cannot accomplish their goals alone. They need active volunteers of all ages to help in their mission. At the GCFD, volunteers are always needed to load trucks, pick up and deliver produce, check orders, help out with special events, and help pick up and deliver donations from food shows. They can also volunteer at member pantries or soup kitchens.

While students are home for break or off for the holidays, a great community service activity is to volunteer at the food depository. School groups, service clubs, and individuals can help repack bulk food products into individual/family sizes. The food depository posts their volunteer schedule four months in advance so groups can plan ahead to sign up. Participants must be at least 14. If you want to get your children involved at an early age, younger kids can participate on special “kids days” with adult supervision.

Feeding America, a leading domestic hunger-relief charity, works to feed the country’s hungry through a nationwide network of member food banks. In addition, the organization encourages community engagement running a number of partner promotions, and by using social media in a variety of ways. One unique option is to be a virtual volunteer.  Students can "spread the word" and promote social good and awareness through Facebook, Twitter, Pinterest, Instagram, Google+, and YouTube.

In keeping with the virtual theme, today’s tech savvy kids and young adults, can also host virtual food drives. Whether your son or daughter needs to complete a community service project or their club wants to highlight their community engagement, the Virtual Food Drive is simple to coordinate and through the use of social media, students create awareness about the issue of hunger, as well as raise funds to support Feeding America. Just set a fundraising goal, create a page by answering a few simple questions and ask others to donate using the online tools provided.

The virtual food drive is a great way for colleges to get their students involved. For the seventh year in a row, California State University and UC San Diego students participated in the "Colleges Rock Hunger" food drive to gather money and food donations for needy families. Both universities used virtual food drives, along with traditional methods of collecting food. Last year, students donated nearly 245,000 pounds of food to the Jacobs & Cushman San Diego Food Bank. This year the food bank distributed 22.3 million pounds of food to San Diego County, the equivalent of 18.6 million meals.

The food drive was a great way for students to give back to the community and make a difference. Even college students can afford one can of food or a $1 donation. The California students creatively worked with different groups on campus to encourage everyone to participate. They also maximized their efforts with existing events, like homecoming, and gave students incentives for participating like “cut the line" for free food, giveaways, preferred seating, or immediate access to games and activities. In addition, student organizers reached out to the local business community for support.

If you prefer the traditional hands-on route of volunteering, Feeding America encourages volunteers to check out local community service opportunities. There are food banks in just about every city in America. The Feeding America website offers a nationwide food bank locator. You can search by zip code or state to find the nearest food bank. In addition to helping local food banks repackage donated food for use at food pantries, and transporting food to charitable agencies, you can also help tutor young children at their local Kids Café programs. 

Another great way for students to support Feeding America's efforts this holiday season is to give a donation in someone's name. It's a great gift for that hard to buy for relative, friend or teacher!  The Bank of America Give A Meal program runs through December 31. The online campaign has resulted in more than 100 million meals for families and individuals in need across the country with over 40 million meals coming in just through last year’s program. For every $1 donated through Give A Meal, the Bank of America Charitable Foundation will give $2 more, up to $1.5 million - giving donors the opportunity to triple their impact! 

As we’ve witnessed recently, disaster can strike without rhyme or reason. Feeding America also needs volunteers across the country to support survivors of disaster-affected communities. Sort, box, and repackage donated food to be directed where it's needed most.  


Whether it’s a virtual food drive or a traditional one, students have the power to make a difference. This holiday season, get involved and support your local food bank. What do you do as a family to help with the fight against hunger? Check out our recent blog about how  service learning can help you run a successful food drive!

 photo: Dolly Duplantier